The Story of Mahinsure
Mahinsure is a next-generation reproductive wellness brand dedicated to supporting women at every stage of their biological journey—from menarche to menopause and beyond. We are committed to delivering safe, sustainable, and science-led care solutions that respect the body, the planet, and the dignity of every woman.
We don’t just stop at menstrual hygiene. Mahinsure addresses the entire spectrum of feminine wellness, with thoughtfully designed products and educational initiatives that integrate modern health science with time-tested Ayurvedic wisdom.
Founded and led by Jayanthi Durairajan, Mahinsure is a DPIIT-recognized startup backed by the Startup India Seed Fund Scheme through Vishnu TBI. We are proudly incubated at:
AIC-RAISE (Nano Biotechnology Incubator)
I-Venture @ ISB
Vishnu TBI
We're also part of elite support programs like:
NSRCEL – IIM Bangalore Women Startup Program (WSP 5.0)
Cherie Blair Foundation Global Mentorship for Women Entrepreneurs
Vision
To redefine reproductive wellness by creating holistic, sustainable, and accessible femcare solutions for women in India and around the world.
Mission
To provide BIS-certified, dermatologically safe products starting with organic cotton sanitary pads for rash-free comfort.
To design solutions that support all stages of reproductive health—from puberty and PMS to postpartum and perimenopause.
To break menstrual and reproductive taboos through awareness, education, and advocacy.
To align plant-based care with modern biotech and nano innovation
To prioritize eco-conscious materials and packaging that are plastic-free and biodegradable
Why Mahinsure?
Organic cotton sanitary pads – breathable, rash-free, toxin-free
Holistic care beyond periods – PMS, postpartum, and hormone-aware wellness
BIS standards & nano biotech incubation – backed by science, tested for safety
Sustainable & biodegradable – zero plastic, zero guilt
Women-led, purpose-driven – created by a woman, for every woman
Nationally recognized – supported by India’s top startup and innovation ecosystems
At Mahinsure, we believe reproductive health is not monthly—it's daily. Our mission is to ensure every woman feels empowered, educated, and cared for—every cycle, every stage.
Our three promises are
Specifically made with seven layers of protection for your comfort
Mahinsure’s Organic Bamboo Sanitary Pads are made with your comfort in mind. Bamboo fibre has many micro-gaps, making it softer than cotton and improving its ability to absorb moisture; as a result, the pads are naturally soft, incredibly absorbent, and leak-proof.
Mahinsure’s bamboo fibre pads are naturally deodorized, hypoallergenic, antibacterial, and antifungal, and also free of synthetic perfumes and toxins. These characteristics prevent the pads from causing rashes, infections, or irritation. Now, “Mahinsure” users are free of those unpleasant past memories.
The sanitary pads are wrapped in single-use packages that are easy to discard and friendly to the environment. Mahinsure makes sure you’re completely at ease on your period.
We pledge to protect the environment.
Mahinsure Personal Care Products are meticulously crafted from raw materials that are all-natural, toxin-free, and sustainable. The top layer of the Sanitary Pad is made of certified organic bamboo fibre; the middle layers are air-laid paper made of pulped wood, and the bottom layer is a thin hydrophobic layer of starch. In the core, a thin paper that is entirely biodegradable serves as the superabsorbent polymer. Between the foundation layer and the plant-based, non-sticky release paper, a secure, non-toxic adhesive is used. The pads are covered in a recyclable plant-based wrapper. Briefly stated, Mahinsure pads break down & compost in 152 days.
Additionally, the pads come with specific disposable bags, which reduce water and air pollution and make it simpler for sanitation staff to separate feminine hygiene waste.
Sustainability is our way of life, not just a choice
Bamboo is one of the most resilient and adaptive grasses on the planet and grows faster with relatively little energy. Compared to a tree of equivalent mass, bamboo produces 35% more oxygen and absorbs more carbon dioxide. Bamboo that has been harvested quickly regenerates from the roots, preventing soil erosion. Thus, Mahinsure picked Bamboo Fiber for its Sanitary Pads.
We are nature lovers and provide natural, well-made products from start to finish. So, while you bleed and throw away used pads safely, you have already saved the atmosphere with 100 grams of more oxygen and said NO to 5 fewer plastic bags worth of micro-plastics than the regular pads on the market would have created on earth.
Mahinsure means
“Certainly the greatest”
and we owe to deliver you the same.